Judea Branding

Brief: Branding for an unconventional, high-end cosmetics line.

Solution: The project takes its inspiration from the products’ production location - The Dead Sea. Or to be more accurate - Sodom and Gomorrah. I’ve taken the sins of the people of Sodom and Gomorrah as a starting point for creating a brand that targets evil-hearted people, who choose to celebrate their sins instead of making an atonement for them. Judea is an elite sinners club, and in order to join it, you have to devote yourself to the sinner’s lifestyle. The products are meant to be used as a ceremonial instrument in an almost religious, self-caring consumption.

Fields: Image-making, Motion Design, Art Direction, Videography, Logo design, Copywriting, Packaging, Web design

Tasks breakdown: Logo, Website, Video, Posters in Motion, Hand Cream package, Body Butter package, Face Serum package, Halva package, Silan package, Club Card

Client: Sea of Spa. The project was made during a design course in Shenkar college, instructed by Dekel Mimon.